Press Release

Viderity Launches Jewelry Store

Every Jewel, a Viderity Inc company, today announced the grand opening of its Jewelry Store (www.everyjewel.com) -- a single shopping destination committed to offering low prices on a large selection of high-quality rings, necklaces, pendants, bracelets, earrings and accessories.

Jewelry product margins are traditionally high in order to cover the costs of holding inventory, renting store space, and providing display cases, a professional sales force and security. Because Every Jewel does not incur many of these costs, the company is able to significantly reduce the margin on its products. While the average margin in jewelry retailing is approximately 45 to 50 percent, Every Jewel targets substantially lower margins on jewelry sales. If a customer finds a lower price on a comparable product from another reputable seller, Every Jewel will reduce its price on its Web site to benefit all customers, not just the customer reporting the lower price.

Each piece of jewelry sold by Every Jewel is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about the gemstones, settings and metal plating. The store also provides features like “You May Also Love”, wish lists, electronic gift certificates, gift ideas, and contests.

The EveryJewel.com Jewelry Store offers a selection of more than 3,000 unique items. To provide this large breadth of selection, Every Jewel has teamed with jewelry merchants and designers to offer fine jewelry, fashion jewelry, designer jewelry, and accessories.

Visit Every Jewel’s one-stop shop at: www.everyjewel.com